About us

Our Un-conventional Journey

Welcome to the Krvvy story – an unconventional tale that's all about breaking the mold, infusing fresh energy into the lingerie scene, and celebrating the idea that beauty knows no bounds.

Pronounced as "Curvy"

Brand Pillars

Comfort

Comfort sounds great when you feel that you don't feel it. One problem less is one breath more. We're all about innovation and function because your curves deserve the best!

Inclusivity

For us, Inclusivity is all about celebrating the rainbow of body types, making sure everyone feels welcome. As we cover the entire size spectrum, it's our way of saying, "Beauty and confidence for all."

Sensitivity

We believe in empathy in design, not just in our products but in every aspect of your life. Creating a safe space for you to speak and express freely. Communication is always the key and we are great listeners.

Founder's Vision

We often hear, ’How can two guys create lingerie for women’ but we tell them,

’Why not?’

As two men, we are learning everyday on how to make a woman’s life easy. Our philosophy is to evolve as per consumer demands and simplify for what's needed. Our efforts are in the direction of solving for the ‘unsaid’ problems.

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Our Un-conventional Journey

Brand Pillars

Founder's Vision

We often hear, ’How can two guys create lingerie for women’ but we tell them,

’Why not?’

As two men, we are learning everyday on how to make a woman’s life easy. Our philosophy is to evolve as per consumer demands and simplify for what's needed. Our efforts are in the direction of solving for the ‘unsaid’ problems.

We are a young and ambitious team, working to bring lifestyle products for this generation and generations to come.

- Yash Goyal & Anant Bhardwaj

Join the Curve-Loving Adventure!