About Krvvy – Women’s Lingerie Designed for You

What is Krvvy?

Krvvy is a women’s innerwear and shapewear brand built to uplift the lingerie-wearing experience by celebrating bodies of all shapes and sizes. Pronounced “Curvy,” Krvvy was created to break the mould in a market long defined by one-size-fits-all products. At its core, the brand believes that innerwear and shapewear should be comfortable, functional, and unbothered, a continuous existence of life without any obstacles. This philosophy is reflected in every piece, designed not just to be worn, but to be lived in, seamless, supportive, and understated for the right reasons for everyday life.

Krvvy has won the trust of more than 75,000 women across India, a testament to its enduring focus on comfort, fit and customer-centric design.

Mission

Krvvy exists to break taboos around women’s innerwear and shapewear by helping women understand not just what products do, but why they matter. What began as an effort to make shapewear comfortable and inclusive has evolved into a movement that prioritises women’s real needs, from easier sizing solutions to products that feel intuitive and supportive all day long. Krvvy champions comfort without compromise, embracing every curve with empathy and thoughtful design. The brand also creates a space for women to share their experiences and challenges, listening deeply and iterating fast so that every garment produced reflects genuine understanding.

Inception of Krvvy

Krvvy’s story began in May 2024 when founders Yash Goyal and Anant Bhardwaj, two engineering graduates with a vision to solve real, everyday problems, set out to redefine what women’s innerwear could be. They recognised a significant gap in the Indian market, a lack of comfortable, functional solutions that truly catered to Indian body types and lifestyles. Driven by the desire to deliver products that feel like a second skin, they launched Krvvy, an unconventional move for two men but with fresh energy and a purpose-led mission.

Pronounced as "Curvy"

Vision

Krvvy’s vision is to become the go-to women’s shapewear and innerwear brand in India; a brand women trust as they grow, explore and move through different stages of life. From everyday essentials to niche sub-categories like maternity, nursing, period wear and swimwear, Krvvy aims to offer solutions women can rely on through every chapter. The brand aspires to be a “no-brainer” choice, one that creates deep emotional connection, habitual love, and unwavering trust by consistently delivering comfort, functionality and thoughtful innovation.

Testimonials

Indian Startup Times

“Krvvy is redefining women’s innerwear by offering high-quality, functional, and comfortable products tailored to Indian body types.”

Fashion Network India

“With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women’s shapewear and innerwear market.”

Mint

“Shapewear is moving from an occasional fashion purchase to a wardrobe essential, with brands like Krvvy helping to reposition the category through comfort, wearability, and function-first design.”

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What is Krvvy?

Mission

Inception of Krvvy

Vision

Testimonials

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