Krvvy on Shark Tank India: The Deal with Namita Thapar and the Journey Behind It

70 seconds. That’s all one has to sum up years of hard work and resilience of starting a brand on Shark Tank India, and honestly, it will always remain a milestone. For Krvvy, it was something quieter and far more personal.

Innerwear has remained taboo for a long time, and Shark Tank India gave a chance to speak about a problem that rarely gets the seriousness it deserves, everyday discomfort that women have learned to live with, adjust around, and normalise. 

Krvvy received a ₹1.2 crore investment offer from Namita Thapar, a vote of confidence in the belief that innerwear built on function, fit, and long-term comfort can be both meaningful and scalable.

While the deal marked an important milestone, it wasn’t the beginning of Krvvy’s story. It was a reflection of the journey that had already been unfolding long before the cameras turned on.

Krvvy was born from observing how often innerwear fails women in the most ordinary moments. Long workdays, travels, physical activities, humid weather, hours of sitting, standing, commuting, and moving, yet every time a woman wore innerwear, she was made to feel the presence most uncomfortably. 

The products designed to sit closest to the body rarely take these realities into account. Compression is marketed as support, adjustment is framed as normal, and discomfort is often dismissed. Krvvy set out to challenge that thinking.

From day one, the founders have focused on building innerwear that works quietly in the background. Every piece undergoes extensive fit testing, fabric trials, and customer-led refinements. Pieces that stay in place, feel breathable across hours, and don’t demand constant awareness or correction from the wearer.

Unlike brands that rely on global size charts, Krvvy builds products specifically for Indian body sizes, weather conditions, and everyday routines. That perspective influences every decision, from silhouette and support to fabric choice and construction. There is a conscious move away from excess compression and performative design, towards pieces that prioritise ease, movement, and longevity.

The investment from Namita Thapar marks a significant step in Krvvy’s growth journey. It enables the brand to strengthen product research, expand fit innovation, and scale responsibly while staying true to its core philosophy.

More importantly, the Shark Tank India moment signals growing confidence in comfort-led, function-first women’s brands as sustainable and commercially viable businesses.

The brand will continue to design innerwear meant for everyday wear, prioritising comfort, durability, and thoughtful design over trends.