Krvvy in the press
A running record of recognition.
Every mention, feature, and milestone that's shaped Krvvy so far.
At Krvvy, innerwear and shapewear are built for Indian body types, for everyday wear. Founded by Yash Goyal and Anant Bhardwaj, the brand is function-first, with fit, fabric, and support engineered so the product simply disappears once you put it on, a philosophy that's brought it onto Shark Tank India.
As featured in
The record
Everywhere we've shown up
Funding
D2C lingerie brand Krvvy raises pre-seed from Titan Capital and All In Capital
Krvvy raised Rs 6.1 crore in a pre-seed round co-led by Titan Capital and All In Capital, with plans to expand product range and online/offline presence.
Feature
Krvvy is taking a function-first approach to design innerwear for women
A profile on how Krvvy is building a functional innerwear brand focused on comfort, fit, and performance for Indian consumers.
Feature
What Happens When Men Build for Women's Innerwear? Ask Krvvy
A deep dive into how two founders with no apparel background approached one of India's most unspoken product categories.
Milestone
Shapewear Start-up Krvvy Raises US $132,000 on Shark Tank India; Valued at US $4 Million
Coverage of Krvvy's Shark Tank India deal with Namita Thapar and its plans to strengthen distribution and offline retail.
Interview
From Insight to Impact: How Krvvy Is Redefining Everyday Shapewear in India
An interview with Yash Goyal on consumer research, supply chain challenges, and building trust in a category considered taboo.
Campaign
Krvvy's 'Shaq Tank' campaign with Mallika Dua questions performative body positivity
Coverage of the satirical campaign launched alongside the TrueForm Support Bra, questioning whether inclusivity is engineered into product design.
Review
Comfort Meets Functionality: An Honest Krvvy Shapewear and Innerwear Review
A hands-on review of Krvvy's shapewear and innerwear range.
Partnership
D2C startups Krvvy, Ugees partner to tap India's premium innerwear and care market
On Krvvy's partnership with intimate-wear care brand Ugees, expanding into post-purchase garment care.
Interview
Yash Goyal and Anant Bhardwaj | Founders | Krvvy
An exclusive interview on the gap Krvvy set out to solve in India's innerwear market and its plans for category expansion.
Partnership
Krvvy Partners with Indian Cancer Society to Make Breast Cancer Awareness Accessible
On Krvvy's collaboration with the Indian Cancer Society, Bangalore, to encourage self-checks through everyday comfort.
Mention
How long can you wear shapewear safely? Experts weigh in
Krvvy referenced in an explainer on safe shapewear usage.
Mention
From body correction to confidence wear: India's shapewear market finds its shape
Krvvy referenced in a market piece on the evolution of shapewear in India.
Interview
For us, humour is the entry point, not the entire story
Yash Goyal on why Krvvy uses humour to break taboos in innerwear marketing.
Mention
8 shapewear essentials every woman needs for a smooth summer silhouette
Krvvy featured in a summer shapewear roundup.
Inclusivity cannot stop at messaging — it has to be engineered into the product itself.
— Yash Goyal, Co-Founder & CEO, Krvvy
Built for real bodies. Backed by the record above.