Two engineers, one taboo they decided to break.
Yash Goyal and Anant Bhardwaj built Krvvy to close a gap no one else was addressing.
Krvvy pitched on Shark Tank India and landed a deal with Namita Thapar, putting its comfort-first philosophy in front of millions.
The people behind Krvvy
Yash didn't come from fashion. His years were spent in venture debt at Stride Ventures, backing high-growth consumer brands, with earlier stints at JP Morgan and NatWest Markets sharpening his eye for capital markets and long-term value creation. It was that vantage point, watching consumer brands up close, that pulled him toward building one of his own.
At Krvvy, he's the one holding the operational thread together: strategy, finance, and supply chain, turning a founding idea into something that actually scales. An Electronics and Communication engineer from Thapar University by training, he brings the same structured thinking to writing and music in his time off.
Anant's path ran through content and product, first building large-scale digital strategies at NEWJ, Jio's content startup, then working as a Product Manager at Jio itself. Along the way he developed a sharp instinct for user behaviour, for what actually makes people stop, engage, and stay.
That instinct now shapes how Krvvy shows up: the brand, the marketing, the growth. A Chemical Engineering graduate from Thapar University, he brings a structured, almost scientific mindset to what's usually treated as pure creative guesswork, and unwinds with reading and music outside of work.
Built for real bodies, by people who sweat the details.
Read the Krvvy Story