Know Our Founders

Yash Goyal

Co-founder & CEO, Krvvy

Yash Goyal is the Co-founder and CEO of Krvvy, where he leads strategy, operations, finance, and supply chain, with a focus on building a scalable, function-first/ comfort-first innerwear brand for Indian women. His work centres on translating consumer insight into reliable execution, with an emphasis on inclusivity and products designed for Indian lifestyles and daily wear.

Before co-founding Krvvy, Yash had worked across finance and consumer growth. At Stride Ventures, a venture debt fund, he worked closely with high-growth consumer brands including Blissclub, Bira, Faballey, SUGAR Cosmetics, and Neemans, supporting their scale through structured working capital and disciplined financial strategy. Earlier roles at JP Morgan and NatWest Markets strengthened his grounding in capital markets and long-term value creation.

Yash focuses on building strong teams and maintaining operational discipline, which guides the brand’s product development, supply chain decisions, and scaling strategy. An Electronics and Communication engineer from Thapar University, Patiala, he balances analytical rigour with creative expression.

Beyond work, he enjoys writing and has a strong interest in music.

For more information: LinkedIn

Anant Bhardwaj

Co-founder, Krvvy

Anant Bhardwaj is the Co-founder of Krvvy, where he leads marketing, branding, and growth. He plays a central role in shaping Krvvy’s overall brand direction and growth strategy, bringing consumer insight into early decisions on positioning, category definition, and long-term relevance.

At Krvvy, Anant plays a key role in shaping the company’s overall brand and growth direction, with a focus on building a category-defining innerwear brand rooted in openness, inclusivity, and consumer trust. He works on how the brand engages with consumers, bringing clarity and everyday relevance to a traditionally under-explored category.

Before co-founding Krvvy, Anant had built extensive experience across content, marketing, and product. At NEWJ, Jio’s content creation startup, he worked on building large-scale digital content strategies, with a strong focus on vernacular storytelling for Tier 2 and Tier 3 audiences. Earlier, as a Product Manager at Jio, he developed a sharp understanding of cross-functional execution, user behaviour, and agile product development.

Anant is focused on maintaining brand relevance and consistency as Krvvy scales. A Chemical Engineering graduate from Thapar University, Patiala, he brings a structured mindset to creative problem-solving.

Outside work, he enjoys reading and has a strong interest in music.

For more information: LinkedIn

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Know Our Founders

Yash Goyal

Anant Bhardwaj

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